Hi there, my name is Roya — that means dream in Farsi.

I am a creator, marketer, adventurer, author, dreamer, curator of experiences, and plant-based lover of food on the search for the tastiest plant-based restaurants in the world.

When I’m not eating or cooking, you can find me writing, creating content, taking a walk through our orchard, reading up on future trends, in the kitchen inventing new recipes with my mom, or light whipping and dancing my heart out to a gorgeous sunset.

I am fiercely passionate about creating high-quality experiences through food and creating plant-based recipes from scratch. I believe the ultimate luxury is eating food that is fresh, healthy, tasty, AND good for the environment.

I am also an advocate for female founders and business owners. My belief is that the ultimate key to financial independence is creating passive income.